Sakura Sake KitKat: Hello Hanami Season
Now that sakura season is in full swing, KitKat's latest release is a sweet, slightly booze-filled way to enjoy the festivities!
Experience a New Hanami in Awesome Sakura Pool
This cool sakura-themed bar is set to open on March 22, 2019, which coincides with the predicted bloom date for cherry blossoms in Tokyo!
Get Hands-on in Rural Japan: Akita Farm Stay
By giving people unique first-hand experiences, green tourism can help revitalize and re-popularize the lifestyles and customs of rural Japan.
Experience a Little Okinawa in Tokyo!
Looking for a taste of Okinawa without the expensive airfare? Well look no further—Okinawa Town can be found in Tokyo, just two stops from Shinjuku!
Setouchi Brewery Is Representing Regionality
The newly established Setouchi Brewery is using local ingredients to create beverages that are directly inspired by the unique climate of the area.
Ochoko and More! All About Sake Cups
Deepen your knowledge of Japanese sake culture with this guide to sake cups and other drinking vessels!
Sake Brewing in Saku
Ever tried sake brewing? Learn how an ancient beverage can give you a glimpse into some of Japan's most enduring cultural traditions in the city of Saku, in Nagano.
All About Japanese Booze
Japan is a country that has a pretty open attitude when it comes to imbibing! Whether you're hoping to slake your thirst on some sake or wind down with an award-winning whisky, Japan has bountiful booze options from which to choose!
Enter the Samurai Time in Aizuwakamatsu
Visit Aizuwakamatsu, where travelers can gain an understanding of how its rich samurai history still plays a part in almost every aspect of modern daily life. Ancient traditions, castles, martial arts, traditional food and more are waiting in Aizu!
Fushimi: Come to the Shrine, Stay for the Sake
Most famous for the iconic Fushimi Inari shrine, Kyoto’s Fushimi district is also one of Japan’s top sake-producing regions. Be sure to make the most of your visit by taking a look around its historic brewing district. Kanpai!
The Newest Alcoholic Kit Kat Features Yuzu
Nestlé Japan released the world’s first-ever Sake Kit Kat back in 2016, and since then they’ve been infusing their chocolate-covered wafers with other popular Japanese tipples, this time with delicious yuzu-flavored sake.
Simple Quiz Helps Find Your Ideal Saké
New Japan-based startup Kurashu is looking to help people break into the world of sake with a novel recommendation system and a web shop selling a curated collection of small-batch sake.
Pilgrimage Temples & Sake Brewers Join Forces
Buddhist temples that are part of the Shikoku Pilgrimage and local sake makers in southwestern Japan cooperate to overcome difficulties they face amid the coronavirus pandemic.
New Sake Season, New Cedar Ball
Tenryou Sake Brewery in Gero, in Gifu Prefecture announces its new sake with a yearly event - hanging a cedar ball.
Drink 'Everlong' with Foo Fighters' New Sake
It’s not every day an American band announces it will be releasing its very own sake, but that’s what happened when rock royalty Foo Fighters uploaded a surprising new video on their official YouTube channel.
Discovering My Inner Samurai in Aizuwakamatsu
British travel blogger and freelance writer Emily Luxton spent some time in "Samurai City" Aizuwakamatsu, in Fukushima Prefecture. There, she explored the area's rich culture and history, and discovered her inner samurai!
The Perfect Weekend in the City of Niigata
The first of a series introducing a local insider’s ideal weekend in their home town.
5 Hot Sake for Winter!
Japanese sake is the nation's favorite drink. As the chill of winter sets in, the temperature of the sake rises, which is the perfect way to stay warm!
AI Takes Guesswork out of Choosing Sake
This artificial intelligence sommelier helps you choose the sake of your preference just by giving it descriptive expressions.
Taste Tradition with New Sweet Sake Pocky
Pocky's latest special, regional-exclusive release uses ingredients from the only sake brewery in the 23 wards of Tokyo!